Marketing a Model Home Grand Opening

BG Creative // April 2, 2010 // Advertising, Experiential, Public Relations, Social Media // 2 Comments

I wrote and produced the video for this blog entry because I wanted to share a little insight on what goes on behind-the-scenes at an agency that does marketing and advertising for home builders.  A client of ours, Brookfield Homes, recently had their model grand opening of their newest community, Rockrose, which is based in Carlsbad, CA.  This community, designed with eco-savvy features from the inside out, serves a growing niche within the housing marketplace. We were tasked with sharing this message and getting people excited to come out and learn more about it.

We started work on marketing the Rockrose grand opening all the way back in December. BG worked with the Brookfield team to produce banner ads, page peals, print advertising, radio spots and mobile marketing projects; all designed to raise awareness about the model home grand opening event.

After months of getting the word out, we were excited to see the results of our marketing efforts this weekend. We headed up to North County, equipped with our flip cam, and took some video footage to show you exactly what makes these homes so cool.   Enjoy the tour!

[youtube=http://www.youtube.com/watch?v=gszu49o9hAQ]