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Online Ad Spending and Key Performance Indicators

// September 24, 2010 // Advertising // No Comments

There has been a lot of chatter lately about how the brand portion of client’s budgets is not being spent in the online space.  Start to think about what clients expect from online advertising and how expectations for online campaigns need to be communicated.  Although we have some robust reporting capabilities online it is not solely meant for direct response campaigns.  Set-up Key Performance Indicators with the client before you launch and think about engaging the user beyond the click.

More in the video…

[youtube=http://www.youtube.com/watch?v=mJSr3NZw0_k]

    author bio

    Ryan is a proactive and influential Brand Supervisor with over a decade of marketing and advertising experience. He's developed the interface between integrated agency and client teams to discuss priorities and accelerate campaigns. He's driven by a determination to plan, budget and solve challenges while insisting on the delivery of a first class service to ensure client satisfaction. When he isn't surfing the web you'll find him out in the local SD waves.

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