This chimp is bananas: Why we love MailChimp

Jake Craigmile // October 31, 2011 // Advertising // 1 Comment

Developing a successful email marking campaign takes a lot more than compiling as many email addresses as possible and spamming everyone with your brand’s message. It is about building a relationship of trust with your target audience and providing relevant information that they may find useful. Just as we represent company values and image through a website, logo and brochure, an email campaign can also reinforce these key messages. It’s just as important to make sure email campaign fall in line with the rest of the brand’s communications. But no need to fear, there are plenty of tools out there to help marketers reach the right audience via email, and the one tool we recommend using is MailChimp, here’s why…

User Interface

MailChimp is run by one hundred or so very talented developers and designers, which is immediately evident by its beautifully designed homepage. It only gets better from here. Simplicity, interactivity and an intuitive campaign creation and management process make using MailChimp a breeze for those with and without a lot of email marketing experience. Chimpanzee jokes and videos also lighten the mood and provide a fun experience.

Creating a campaign is a snap. Anyone can use the built-in WYSIWYG (what you see is what you get) editor to customize one of MailChimp’s hundreds of professionally designed templates or if you know your way around some code, you can build out your own HTML templates.

Compatibility

The web may have standards, but emails do not. Subscribers may be using Gmail, Yahoo, Outlook, Apple Mail, Hotmail, the list goes on – but with MailChimp, the software automatically selects the 10 most popular email clients from the subscriber’s list and displays exactly what the campaign will look like for each person. One can see why this feature might help marketers choose a layout and design that will be aesthetically pleasing for their most important subscribers. MailChimp also offers mobile optimized templates that allow subscribers to access email campaigns while on the go.

Help & Support

This is an often-overlooked factor in selecting new services, but we’re firm believers that a good product must have a good support system. Whether you’re a newbie or a veteran, questions and obstacles will always pop up, and it’s important to have the necessary resources to solve any problems that may arise. MailChimp offers wonderful support in a variety of ways all located on the convenient resources and support pages.

MailChimp also provides Academy Videos, these entertaining and informative videos cover a range of beginner and advanced topics. There is an advanced search bar that delivers answers and articles pertaining to keywords and phrases. One can live chat or email MailChimp directly, and the customer service reps will quickly provide a response. MailChimp also offers free eBooks on various topics regarding email marketing, to educate marketers on everything they need to know about email campaigns.

Analytics

MailChimp does all the work when it comes to analytics, and thanks again to the wonderful team of designers and developers, it’s presented in an easy to understand and visually appealing way. Monitor subscription growth, click maps, location information, social interaction and much more.

Summary

MailChimp makes it easy for clients, designers, developers, and all those involved with email marketing, to create effective campaigns reaching the target audience in an effective manner. Not to mention, the amazing giveaways for loyal customers. For MailChimp’s one-millionth-subscriber celebration the company gave away T-shirts, hats, and plushy toys! And you know how much we enjoy a good freebie every now and then.

Do you utilize MailChimp for your email marketing campaigns? Tell us what you think works best.