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Karin // May 8, 2012 // HangTen // No Comments
‘Keeping our toes on the nose of refreshingly current trends, ideas and guerrilla tactics.’ To advance, progress, prompt, arouse, excite. These are just a few of the many definitions for the word “move,” the verb noticeably in the minds of marketers this month. This week we’ve noticed brands spark movement emotionally and others have taken a more physical approach. Get moved, moving, or move someone, it’s our challenge for you this month. 10 Must Text While Driving? We have all …
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Karin // April 26, 2012 // HangTen // No Comments
‘Keeping our toes on the nose of refreshingly current trends, ideas and guerrilla tactics.’ Whether in the form of subtle contentment or intense joy, we all demand a daily dose of happiness to maintain our sanity and achieve optimum health. Luckily, a number of businesses, brands and bosses are catching on and chipping in on our quests. They’re tackling the problems and shortcomings that often hinder, and or squash, our state of happiness. Check out the epic office morale boosting …
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Karin // April 20, 2012 // HangTen // No Comments
‘Keeping our toes on the nose of refreshingly current trends, ideas and guerrilla tactics.’ Take control consumers. Brands are digging even deeper to further empower today’s increasingly confident consumer. Placing the public in the driver’s seat, essentially handing consumers the steering wheel and the opportunity to influence a a course of events tied to the marketing campaign. As you’ll notice, some brands are taking this technique literally, like Smart Car who heads up the list at number ten with its …
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Karin // April 12, 2012 // HangTen // No Comments
‘Keeping our toes on the nose of refreshingly current trends, ideas and guerrilla tactics.’ What can a crowd do for you? Columnist Mark Shields hit the nail on the head when he said “There is always strength in numbers.” Involving the masses can bring about robust results, and just about every one of the chosen HangTen reads this week are playing this numbers game. Whether brands are using crowds as idea generators, message vehicles, or simply an audience, their strength …
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Karin // April 5, 2012 // HangTen // No Comments
‘Keeping our toes on the nose of refreshingly current trends, ideas and guerrilla tactics.’ Out with the old, in with the new and never seen before. Quite a few examples of this have cropped up around the world this past week. From the seemingly simple but hugely successful advertising breakthrough on Pinterest by Kotex, to the first ever floating theater, crafted for the debut of a film festival in Thailand. Brands are bolstering their efforts to stand apart from the …
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Karin // March 27, 2012 // HangTen // No Comments
‘Keeping our toes on the nose of refreshingly current trends, ideas and guerrilla tactics.’ With two big days this past week, World Water Day on Thursday and National Day of Unplugging on Saturday, there have been some pretty awesome awareness efforts online. Without a doubt, environmentally friendly campaigns and products are on the rise. Being responsible, whether eco or social, has in fact become more than a trend, it’s a lifestyle choice. With an increasing number of brands jumping on …
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Karin // March 20, 2012 // HangTen // No Comments
‘Keeping our toes on the nose of refreshingly current trends, ideas and guerrilla tactics.’ History and heritage are the trendy topics for this week’s round-up. Surprising? Probably to most. Let’s face it, when we hear those words the past comes to mind, and the past definitely doesn’t spell new, cutting-edge trends. But, what we must remember is that history isn’t just about the past, it’s played out each and every day. So let’s break down those mind barriers and take …
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Karin // March 13, 2012 // HangTen // No Comments
‘Keeping our toes on the nose of refreshingly current trends, ideas and guerrilla tactics.’ Challenges. We all face them. In some cases a challenge offers up an exciting invitation to engage. In other instances it refers to less desirable circumstances. Either way, “challenges” seemed to be the common theme in this week’s HangTen issue. At i.d.e.a. we construct creative ways to combat undesirable challenges, ultimately alleviating our clients‘ and consumers’ strain, as well as developing alluring content to ignite awareness. In …
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Whitney // March 6, 2012 // Digital, HangTen // No Comments
‘Keeping our toes on the nose of refreshingly current trends, ideas and guerrilla tactics.’ At i.d.e.a. we are extremely passionate about using technology and digital channels in order to elevate and integrate our real world, gasp, offline experiences. We celebrate moments where being in-person is impossible, but somehow mended with technology. Like Skyping with a best friend 1,000 miles away with a glass of both of your favorite wines in hand. There’s just something magical about being able to see a face, …
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Sterling Doak // February 24, 2012 // HangTen // No Comments
‘Keeping our toes on the nose of refreshingly current trends, idea and guerrilla tactics.’ 10 Tennies Track Training The Nike+ Basketball and Nike+ Training systems are new experiences that break down the user’s game into specific information and measurements. Utilizing that data, users are able to compare and compete in an unimaginable way. Nike+ Pressure Sensors are built into each shoe and are able to collect information about how high, how hard and how quick players move in their respective sports. …
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